If some small, rose-colored part of you imagines back to the COVID spring of 2020 and thinks,
Was it really all that bad?
here’s a sobering fact:
in April alone, a single month of lockdown, Canada lost two million jobs, according to Statistics Canada.
Between retail, service, restaurants, and millions of gig-economy contracts,
it seemed like a race to the bottom for the country’s customer-centric industries.
So a slew of Growth and Startup companies had no choice but to don their creative caps to strategize about how to keep their businesses afloat.
Here are a few of their approaches.
Diversify product line
For Montreal-based Theatrixx Technologies (No. 307 on Growth 2020),
which manufactures and distributes audiovisual equipment for the (hard-hit) events and performing arts industries,
a COVID-specific technology provided an unlikely springboard for the firm’s overall product sales.
On a business trip to Taiwan,
Theatrixx president Jacques Tessier spotted a device, offered by a Theatrixx supplier, called the “temperature tablet.”
When a person stands in front of the device, it measures their basal body temperature using a small camera-and-monitor system.
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