The company started in 1982 making basic brown corrugated cardboard boxes,
but has since expanded into packaging for “pretty much every industry imaginable,” says Tindall.
Retail and the food and beverage sectors, two areas dramatically changed by lockdowns,
are a major part of their business—they make everything from wine labels to chocolate boxes—so they had reason to worry.
They took a week to regroup, and then decided to go ahead with the deal despite the unknowns ahead.
“We were really worried about the next six months, but we knew coming out of that, even if it was really bad, the two companies together would be so much stronger to capitalize on any recovery, and support our people.”
Within weeks of the acquisition closing, Tindall and his team’s instincts proved correct:
“We used a tagline, ‘better together,’ and almost instantly we were able to overcome challenges that came up due to the pandemic because the two groups were together.
We started seeing these emails flying back and forth, saying ‘Better together.’”
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